Top Searches Go Topless

Many home pages for search engines will have their “top” lists. For example. has “Today’s Top Searches.” At the bottom of this posting is a listing for their top searches for the week when Wall Street melted down.

First, I look at this list and can’t say that I understand the logic of what made the list. First of all, Holly Madison is a well, how do you say it, a porn star. Perhaps all the men whose financial portfolios are down needed a lift and searched for Holly.
Second, while I’m glad that mortgage rates made the list, it’s at the bottom. Perhaps people believe that mortgages are still possible for the unfortunate souls who were taken advantage of when given mortgages they could not afford once they were adjusted.

My point is that the “top story” or “search” in someones mind is very subjective. Right now my wife and I are looking for a home, so Holly Madison or Christie Brinkley are the names I would be searching for. And besides my wife would not approve.

Over the years, many top lists are made to help sway public opinion on what’s “the best” and what’s “number one.” The bottom line for public relations is what’s most important for the audiences that you are targeting with an important message that will mean something personal to them.

On, I think I know what law schools made this list. With new lawyers in Chicago starting at $160,000 right out of school, it’s a great career to consider for everyone who has lost money in the stock market this week.