reputation management

If You Don’t Manage Your “Name,” The Public Will Manage It For You

Has anyone ever called you by the wrong name? Did you feel misrepresented, like they didn’t really know you? When it comes to your brand’s “good name,” it is a much bigger deal. A “good name,” or reputation, is one of the most important things an organization can cultivate. It is more desirable than great…

If You Don’t Manage Your “Name,” The Public Will Manage It For You Read More »

Watch the News Disappear Before Your Eyes

Recently, Gene Marks wrote in Forbes about “Why The Apple Watch Debut Is Worse For Apple Than Glass Was For Google,” saying that sales are down and people haven’t found the need to use it. There’s something else about the Apple Watch that is troubling. Shortly after it debuted, the New York Times announced that it was

Watch the News Disappear Before Your Eyes Read More »

Lawyers Should Love LinkedIn

LinkedIn is the most effective platform for business development, networking, and professional development for attorneys. According to an In-House Counsel survey, “LinkedIn leads all other social networks in professional usage and perceived credibility….” While LinkedIn may seem complicated to navigate, here are some ways to use profiles more effectively. 1 – Clean it up. Your photo should

Lawyers Should Love LinkedIn Read More »

Reputation Mismanagement

Some people think the first page of a Google search has the power of God. They hope and pray their business name appears on the first page and rejoice when it does because thinking thier business is set for life. Reputation management seems to boil down to the top of a web page. When I did

Reputation Mismanagement Read More »