You shouldn’t have to wait for a public relations crisis to create an effective publicity plan. You can develop a successful public relations strategy anytime, even when there doesn’t seem to be any breaking news. Here’s a “crash course” of four tips you can start working on right now: 1 – Ask yourself these three…
Recently, Gene Marks wrote in Forbes about “Why The Apple Watch Debut Is Worse For Apple Than Glass Was For Google,” saying that sales are down and people haven’t found the need to use it. There’s something else about the Apple Watch that is troubling. Shortly after it debuted, the New York Times announced that it was…
It seems like all the money in the world can’t buy good publicity. In Forbes, Agustino Fontevecchia did a round-up of infamous highlights from the lives of the Getty family in “The Great Getty Curse.” Paul Getty was at one time the richest man in the world, so it seems with that success would come…
Some groups are so desperate for attention, they’ll do whatever they can to attract publicity. Even the Ku Klux Klan has its own promotional plan, though it seems like fiction. Dana Wachter’s story “KKK drops recruitment candy bags in Oconee Co. neighborhood” for Fox Carolina describes how people in a suburban area found bags of…
Candice Choi’s article, “Dunkin’ Donuts adds doughnut bacon sandwich to menu”in the Chicago Sun-Times is a great public relations move. The sandwich consists of fried eggs and bacon on a glazed doughnut, so I don’t think I could eat it unless I extend my daily workout from one hour to five. However, what Dunkin’ Donuts…
I read a revealing article about Dr. Phil, “Exclusive: Dr. Phil feels ‘violated’ over stolen Chevy”, by Chris Woodyard, about Dr. Phil’s classic 1957 car getting stolen. It’s sad and unfair that his car was stolen from a repair shop, but what Dr. Phil says about the situation doesn’t make him look too good. It…
People like to make fun of public relations. They use words like “spin doctor” and other labels, so that’s probably why an article makes light of the profession by listing some public relations humor that isn’t necessarily all funny, but hey, comedy is in the eye of the beholder, right? Here’s one: Q. What’s…
Recently, to prove to people that he’s not dead, Jon Bon Jovi posted a picture of himself online with the statement that “Heaven looks a lot like New Jersey”. I’m sure a lot of people think what he did is funny and are probably very happy to find out that he’s really alive, after rumors of…
When I was growing up, “pig” meant the source of bacon, sausage, a good ham for the holidays, and even a derogatory name for the police during protests. Who knew “pig” would end up meaning big profits? People find lots of different uses for pigs, and even Business Week has taken notice of the the…
As you know, “laughs” is a part of my blog’s title, so it’s obvious that I love comedy. I’ve been a clown, have done stand up, and have also taken Second City classes (which have helped my speaking engagements, too). I’m always looking to have a laugh after a long workweek, and I used to…
