pro-life

Six Takeaways from The National Prayer Luncheon for Life

More than 12,000 people tuned in virtually to the annual National Prayer Luncheon for Life from across the country. We worked with Heroic Media, an organization helping to connect women with life-affirming pregnancy resources, to unite and honor the efforts of various organizations dedicated to saving lives from abortion at this event. A $50,000 Impact Grant Awarded to…

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Promote Your Pro-Life Message: Editorial Calendar

Every January, the pro-life movement is recognized during the famous March for Life in Washington D.C. where thousands peacefully march in support. This is the centerpiece of what most pro-life groups plan year-round. During my 20-plus years managing the promotion of the pro-life message, I’ve been able to observe and organize creative messaging throughout the year, surrounding leading

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Survive and thrive: when abortion advocates attack pro-life pregnancy centers

For years, abortion proponents have attempted to undermine the life-affirming work of pregnancy centers through weaponized communication tactics. Pregnancy centers are dedicated to providing pregnant women with the resources they need to feel confident about carrying to term, and this makes them a frequent target of abortion advocates. Groups like #ExposeFakeClinics, for example, will smear

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Create a Winning Pro-Life Message During the COVID-19 Crisis

According to the Washington Post, “The coronavirus is a flimsy excuse to ban abortion,” while Fox News reports, “Pro-life leaders scrutinize WHO funding amid support for abortion during COVID-19 outbreak.” How are those who call themselves pro-life advocates supposed to create messages that will transcend the current pandemic? A pro-life mission does not sway based on

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Communicating beyond the pro-life press

Live Action has launched a documentary series highlighting allegations that Planned Parenthood protects sexual abusers. This important series is just the latest evidence that Planned Parenthood affiliates nationwide regularly cover up sexual abuse — including the sexual abuse of minors. The series has spread like wildfire among pro-life outlets. However, it has gotten little coverage in outlets outside

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