legal publicity. legal marketing

Lawyers Should Love LinkedIn

LinkedIn is the most effective platform for business development, networking, and professional development for attorneys. According to an In-House Counsel survey, “LinkedIn leads all other social networks in professional usage and perceived credibility….” While LinkedIn may seem complicated to navigate, here are some ways to use profiles more effectively. 1 – Clean it up. Your photo should…

Ebola Exploitation

Sometimes an organization’s publicity campaign can backfire and in the process cause a substantial lawsuit. Jennifer Emily had a story in The Dallas Morning News about Nina Pham, who was a nurse caring for the country’s first Ebola patient. The patient died, and Pham got the virus and could have died herself. Actually, she can still…

What Can Attorneys Learn from “Ground Up Cow on a Bun?”

Recently, prominent Pittsburgh defense lawyer James Ecker passed away. Usually attorneys don’t get so much media coverage, especially if they’re just known locally. However, Ecker had a long relationship with the media because of the way he communicated with reporters and how he described his high-profile clients who were accused of horrible crimes. He was…