legal public relations

5 Public Relations Strategies for Attorneys to Earn Public Trust

Research from a recent Gallup poll rates the public perception of lawyers in the bottom half of common professions. In the survey – when participants were asked to rate ethics and honesty – attorneys ranked below auto mechanics, but at least were above car salespeople and members of Congress.  Only 19% of those surveyed say attorneys…

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The Farce Of Being First: How Attorneys Can Differentiate Themselves and Gain More Clients

Listing the First Amendment of the U.S. Constitution as a significant “first” is a farce. This is not to take away from the significance of freedom of the press or freedom of speech. I am referring to the order in which the amendments are recorded. In the book, In God We Trust: How the Supreme Court’s First

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Which Is More Powerful: The Court of Public Opinion or The Court of Law?

When it comes to legal cases or controversies, so many verdicts arise from the court of opinion first. Social media, broadcast media, newspapers, websites – these platforms spread information rapidly and make determinations before courts have delivered final decisions. This includes legal journals, law reviews, trade media in the legal industry, and even legal analytics

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Liability for Lawyers on Social Media

Social media can be a liability for attorneys. Yet, many have yet to master the rules to stay out of trouble. Using social media in a legal setting is a serious issue that it is being researched. A study was conducted titled “Ensuring an Impartial Jury in the Age of Social Media” for the Duke

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Lawyers Should Love LinkedIn

LinkedIn is the most effective platform for business development, networking, and professional development for attorneys. According to an In-House Counsel survey, “LinkedIn leads all other social networks in professional usage and perceived credibility….” While LinkedIn may seem complicated to navigate, here are some ways to use profiles more effectively. 1 – Clean it up. Your photo should

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What Can Attorneys Learn from “Ground Up Cow on a Bun?”

Recently, prominent Pittsburgh defense lawyer James Ecker passed away. Usually attorneys don’t get so much media coverage, especially if they’re just known locally. However, Ecker had a long relationship with the media because of the way he communicated with reporters and how he described his high-profile clients who were accused of horrible crimes. He was

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Attorneys Make Terrible Horror Movie Directors

Attorneys know that they have to be careful about what they put online, and they usually use social media sparingly, if at all. I’ve noticed that attorneys limit their social media activity to LinkedIn because they think it’s the safest. However, everyone has to be careful, no matter how professional a website might seem. One

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Can a Dog Be Trained to Sniff Out Public Relations Opportunities?

I came upon an interesting article in Businessweek about“Argentina’s Dollar-Sniffing Wonder Dogs” and how they’re sniffing for US currency to prevent “capital flight” from that country. That’s the first time that I’ve seen something about dogs sniffing for money, not drugs, but I guess countries have to get creative to prevent disasters. It’s too bad

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Lawyers Lie and Other Truths About Attorneys

Inside Counsel has an article called “37% of people say lawyers have ‘very low’ ethical standards” and the title really says it all: too many attorneys do not have a good reputation.  The article gets that statistic from a Gallup poll that was conducted earlier this month, and even though we’re almost at a new

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