When Horsing Around Works

Public relations solutions can be simple. Reporter Chris Lusvardi illustrated this point in the Herald & Review newspaper when he described how a man used a low-tech mode of transportation to get to a courthouse in Decatur: he rode a horse. Attorneys can take away three principles from this man’s resourcefulness (which ended up getting…

A Publicity Crash Course

You shouldn’t have to wait for a public relations crisis to create an effective publicity plan. You can develop a successful public relations strategy anytime, even when there doesn’t seem to be any breaking news. Here’s a “crash course” of four tips you can start working on right now:  1 – Ask yourself these three…

Building an Attorney’s Reputation

Research from Gallup puts into question the credibility and ethical standards of lawyers. In one of their recent surveys, attorneys ranked just three positions above car salespeople in honesty/ethics. This demonstrates why it’s important for attorneys to manage their reputations so that people who look at them will positively differentiate them from the crowd. Here…