A Van Gogh, Trump, and a Tall-Tale Toilet

When the White House asks for a favor, it’s best to think carefully before you take action. Paul Schwartzman reported in the Washington Post that President Trump requested a Vincent van Gogh painting to put in his private living quarters at the White House. What the museum offered was a piece of art that was more functional,…

Don’t Blow Up Your Publicity Plan

When we’re going to have a baby, we love to tell people about it. However, when was the last time a baby announcement could land you in jail? Alastair Lawson reports in the BBC News that a man shot an exploding target to announce his wife’s pregnancy. It sent billowing blue smoke into the air and…

Avoid the Fake News Cycle

There is a famous saying that came out of Chicago’s City News Bureau: “If your mother says she loves you, check it out.” Unfortunately, not everyone follows that advice.  A story on National Public Radio by Cory Turner describes how students are being trained to spot fake news. They look at viral stories and ads, and…

When Horsing Around Works

Public relations solutions can be simple. Reporter Chris Lusvardi illustrated this point in the Herald & Review newspaper when he described how a man used a low-tech mode of transportation to get to a courthouse in Decatur: he rode a horse. Attorneys can take away three principles from this man’s resourcefulness (which ended up getting…

A Publicity Crash Course

You shouldn’t have to wait for a public relations crisis to create an effective publicity plan. You can develop a successful public relations strategy anytime, even when there doesn’t seem to be any breaking news. Here’s a “crash course” of four tips you can start working on right now:  1 – Ask yourself these three…