Promote Your Pro-Life Message: Editorial Calendar

Every January, the pro-life movement is recognized during the famous March for Life in Washington D.C. where thousands peacefully march in support. This is the centerpiece of what most pro-life groups plan year-round. During my 20-plus years managing the promotion of the pro-life message, I’ve been able to observe and organize creative messaging throughout the year, surrounding leading…

Survive and thrive: when abortion advocates attack pro-life pregnancy centers

For years, abortion proponents have attempted to undermine the life-affirming work of pregnancy centers through weaponized communication tactics. Pregnancy centers are dedicated to providing pregnant women with the resources they need to feel confident about carrying to term, and this makes them a frequent target of abortion advocates. Groups like #ExposeFakeClinics, for example, will smear…

Create a Winning Pro-Life Message During the COVID-19 Crisis

According to the Washington Post, “The coronavirus is a flimsy excuse to ban abortion,” while Fox News reports, “Pro-life leaders scrutinize WHO funding amid support for abortion during COVID-19 outbreak.” How are those who call themselves pro-life advocates supposed to create messages that will transcend the current pandemic? A pro-life mission does not sway based on…

Talking about Pro-Life: use the right language

Last year, The New York Times featured an article, ‘Fetal Heartbeat’ vs. ‘Forced Pregnancy’: The Language Wars of the Abortion Debate. For people who have a heart for the unborn, the words they choose are important for protecting women and saving their babies. Even though they want to help, sometimes they can express anger and…

Communicating beyond the pro-life press

Live Action has launched a documentary series highlighting allegations that Planned Parenthood protects sexual abusers. This important series is just the latest evidence that Planned Parenthood affiliates nationwide regularly cover up sexual abuse — including the sexual abuse of minors. The series has spread like wildfire among pro-life outlets. However, it has gotten little coverage in outlets outside…

A Van Gogh, Trump, and a Tall-Tale Toilet

When the White House asks for a favor, it’s best to think carefully before you take action. Paul Schwartzman reported in the Washington Post that President Trump requested a Vincent van Gogh painting to put in his private living quarters at the White House. What the museum offered was a piece of art that was more functional,…