Resource Center

resource center

Resource Guides for download:

Nonprofit Reputation Resource Guide (PDF)

Law Firm Reputation Resource Guide (PDF)

Presentations (to access a presentation, click on the title below):

LinkedIn for Lawyers
How to use LinkedIn effectively for marketing and publicity.

Get Your Attorneys “Lady Gaga” Media Attention
How law firms can use publicity to strengthen their reputation.

Finding News for Your Company When There Isn’t Any
How businesses can generate publicity even during slow news cycles.

Crisis Communications
How marketing professionals can establish a solid publicity plan during a crisis.

Measuring Your Public Relations Success
How an organization can analyze its publicity results.

Communicating Your Message Effectively Through the Media
How pro-life organizations can build relationships and be more media-friendly.

Becoming a Media Star
How accountants can secure writing and speaking opportunities.

The Power of Persuasion
How pro-life organizations can use social media to communicate their message.

Can Public Opinion Sway Court Decisions in Your Favor?
How pro-life organizations can use social media to communicate their message.